Primal Read Pro

Message, headline or claim

At least 20 characters of text, or an attached image/PDF, is enough to run a read.

Or drop the creative itself

Click to add a file, drag and drop, or paste an image
PDF, Word, Excel, plain text/CSV/JSON/HTML, or an image

Buyer personas to test against

Click to add persona exports, or drag and drop
One or more .json files exported from Customer Persona Builder

Attach at least one persona export to run a read.

03 Value Communication — Primal Read Pro

Your Primal Read, Per Persona

Grounded in dual-process persuasion science — the well-documented idea that people decide first on instinct and justify it with logic after. This read applies the same six engagement signals and four-stage framework Primal Read uses, run once per persona against your actual text or creative, so a generically decent message can score very differently depending on who is actually reading it.

All Personas

Persona Scorecards - click to expand

Send this to yourself

Your Primal Read, Per Persona

Ready to fix the weakest link before it goes out the door?